International Museum Day

 

International Museum Day

On International Museum Day, we're looking at the Centre Pompidou Málaga in Spain, an offshoot of the modern art museum in Paris. This location was introduced in 2015 as a pop-up branch—a temporary, underground space for exhibitions and multi-disciplinary experiences as well as workshops dedicated to younger audiences. Originally scheduled for a five-year run, it was extended until 2025. The piece we see here, 'El Cubo,' created by French artist Daniel Buren, is the only part of the museum that's visible above ground. The glass cube functions as a multicolored skylight, its panels projecting tinted light into the subterranean museum's courtyard below.

International Museum Day began in 1977, with participating museums, galleries, and similar institutions offering free or reduced admission, as well as programs to highlight the work they do. In 2020, the format was adapted to focus on virtual activities, and this year will offer a mix of online, hybrid, and in-person events. As museums around the world begin to reopen their doors, this year's theme is 'The Future of Museums: Recover and Reimagine.'

The year 2020 has been like no other. The COVID-19 crisis has swept the whole world abruptly, affecting every aspect of our lives, from the interactions with our loved ones, to the way we perceive our homes and cities, to our work and its organisation. Some already pressing issues have been exacerbated, questioning the very structure of our societies: the call for equality is stronger than ever.

Museums are no exception to these changes, and the cultural sector is among the most affected: surveys conducted by ICOM and other international organisations present a dire situation for museums and their professionals, with serious economic, social and psychological repercussions in the short and long term alike.

But this crisis also served as a catalyst for crucial innovations that were already underway, notably an increased focus on digitisation and the creation of new forms of cultural experience and dissemination.

This is a pivotal moment for our society, and we call museums to embrace it and lead the change. The time is now to rethink our relationship with the communities we serve, to experiment with new and hybrid models of cultural fruition and to strongly reaffirm the essential value of museums for the construction of a just and sustainable future. We must advocate for the creative potential of culture as a driver for recovery and innovation in the post-COVID era.

With the theme “The Future of Museums: Recover and Reimagine”, International Museum Day 2021 invites museums, their professionals and communities to create, imagine and share new practices of (co-)creation of value, new business models for cultural institutions and innovative solutions for the social, economic and environmental challenges of the present.

International Museum Day | Geeks (vocal.media)

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